08:31 GMT, December 17, 2009 SELLERSVILLE, Pa. | The Simon Group Inc., an award-winning, full service business-to-business marketing communications agency specializing in high tech and industrial accounts, was recently hired by National Hybrid Inc., an API Technologies (OTC Bulletin Board: ATNY) company, to formulate and execute a new marketing communications campaign.

The Simon Group's public relations and advertising programs will focus on re-establishing both the National Hybrid brand and the company's key 1553 data bus technologies in the military and aerospace, commercial avionics and industrial markets.

The agency's aggressive public relations plan will maximize exposure of National Hybrid's name and products using various methods of print and online resources, including product and literature news releases, feature articles and The Simon Group's unique Publicity Initiatives program. This program is a proven system for identifying and taking advantage of every publicity opportunity in a broad range of print and online publications to ensure that appropriate client news is delivered continually to news sources.

In addition to the public relations strategy, The Simon Group will also re-establish the National Hybrid brand of 1553 data bus products, power controllers, high-density multichip modules and custom hybrid microcircuits through print and online advertising. Targeted frequency and reach of the ads in print publications and e-newsletters for each key market will help grow the company's brand.

"We wanted an agency that could provide us with proven, yet innovative, marketing tactics," says Arnie Markowitz, VP of Sales for API Nanotronics. "Advertising and public relations work in their intended areas, while complementing each other to form a cohesive campaign. The Simon Group's comprehensive plan will provide us with the support needed in our target markets. The agency's previous experience in these fields was integral to our selection as well."